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Why Beyonce's Clothing Brands Keep Failing
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Feb 6, 2025
#beyonce #money #blackexcellence Queen Bey is a fashion icon, but why can't she sell fashion? We look into Beyonce's two fashion brands that have failed. Check out the books we love and recommend in our Black Excellence Book Club: https://www.blackexcellence.com/store/ Some links are affiliate links, which means we earn a very tiny commission if you make a purchase. __________________________________________________________ All content provided by Black Excellence Media, LLC is for entertainment purposes only. None of the information or advice provided is to replace professional advice.
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Beyonce has been influencing the music
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and fashion industry for decades her
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Renaissance tour made silver cool again
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and she's had the world in Western theme
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outfits since the release of cowboy
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Carter with this gigantic power of
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influence why can't Beyonce as one
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article puts it sell leggings and
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leggings represents all clothing because
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Beyonce is a fashion icon who has been
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unsuccessful in literally selling
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fashion in today's video we examine why
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Beyonce has failed in the clothing
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business multiple times cuz with your
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spare time you decided to do a clothing
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line as well right yes because my mother
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um of course in the beginnings did all
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all of our hair and she would design all
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of our costumes and our fans would say
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can we get clothes we we want to you
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know look like Destiny's Child so
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instead of me just putting my name on
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the line I wanted to really be involved
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and and my mother is so talented so we
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partnered up and we're doing um a
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clothing mine Beyonce's journey into
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fashion began in the early 2000s with
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the launch of House of Darion a joint
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venture with her mother Tina nolles
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named after her maternal grandmother
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Agnes Darion the brand aimed to blend
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high-end fashion with Street Wear Agnes
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Darion was a seamstress who passed away
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before Beyonce was born the clothing
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line Blended the styles of three
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generations the generation of Beyonce's
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grandmother from the' 40s Beyonce's
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mother from the 70s and of course
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Beyonce's generation the brand also had
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a junior line simply called Darion House
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of Darion initially garnered attention
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for its bold designs and celebrity
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endorsements but it struggled to
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maintain relevance in the fast-paced
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fashion industry despite early success
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the brand faced criticism for its
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pricing and lack of innovation I
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remember I thought those jeans were
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expensive as heck and maybe Beyonce was
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just ahead of her time because Kanye
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tried to sell clothes with holes in them
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sweaters for like 300 bucks and he's
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still around so Beyonce you're just
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ahead of your time House of Darion
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failed to adapt to the changing consumer
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taste the brand was discontinued in 2012
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undeterred by house of Darion setbacks
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Beyonce launched Ivy Park in 2016 a
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collaboration with Adidas the active
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wear brand aimed to empower women
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through fashionable athletic wear
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tapping into the booming ath Leisure
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Trend Ivy Park's debut collection sold
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out within minutes generating
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significant buzz and excitement among
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consumers Beyonce's influence and
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marketing prowess seemed poised to
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propel the brand to new heights however
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Ivy Park's success was short-lived as
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the brand faced criticism for its
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limited sizing options and distribution
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issues despite efforts to address these
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concerns Ivy Park struggled to maintain
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momentum in an increasingly competitive
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market Ivy Park's partnership with
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Adidas was a strategic move but the
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execution fell short the brand failed to
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deliver on its promise of inclusivity
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and accessibility ultimately alienating
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potential customers according to the
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Wall Street Journal sales for Ivy Park
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were 40 million in 2022 which fell very
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short of the projected 250 million plus
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sales were down 93 million from 2021
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Beyonce and Adidas called it quits after
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4 years of partnership in 2023 as
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Beyonce's fashion Ventures faltered
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industry observers speculated on the
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reason behind their failures from House
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of Darion to Ivy park each brand faced
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its own set of challenges highlighting
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the complexities of the fashion business
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one theory is that in spite of Beyonce
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being a fashion icon she doesn't really
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have a identifiable style a style that
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you can see and be automatically
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reminded of her she doesn't fit any of
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the standard categories of fashion so
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the clothing coming out of the Beyonce
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related or inspired fashion can't
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attract a specific group of people that
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gravitate towards that look another
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theory is that no matter how much
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celebrity power one might have it's
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always going to be more challenging to
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launch a clothing brand that has many
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different offerings instead of
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concentrating on one specific thing like
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sneakers lingerie or shapewear like some
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celebrities like Kanye and Rihanna have
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done successfully yet another theory
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that I think is BS is that Beyonce is
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simply not relatable because she's
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always reaching for the highest levels
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of artistry and executes it with
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perfection she appears Flawless which is
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mesmerizing when on stage but doesn't
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exactly make everyday women want to run
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out and get what she's offering because
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they don't see themselves in her what do
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you think of these theories which one of
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these do you think is the best
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explanation for why Beyonce has failed
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in the clothing Arena while her clothing
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brands may have faltered Beyonce's
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influence in the fashion industry
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remains undeniable you can tell because
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black girls are running out wearing
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cowboy outfits right now as she
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continues to evolve as an artist and
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entrepreneur one thing is certain
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Beyonce's impact transcends the world of
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Music leaving an undeniable mark on
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fashion and culture if you missed our
5:03
video on Beyonce and Jay-Z's expansive
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real estate portfolio I invite you to
5:08
watch that next right here see you next
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time with more money talks
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