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Why Beyonce failed #beyonce #money #investing
Apr 10, 2024
Why Beyonce failed #beyonce #money #investing
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0:00
Beyonce launched Ivy Park in 2016 a
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collaboration with Adidas the active
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wear brand aimed to empower women
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through fashionable athletic wear
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tapping into the booming athleisure
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Trend Ivy Park's debut collection sold
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out within minutes generating
0:15
significant buzz and excitement among
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consumers Beyonce's influence and
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marketing prowess seemed poised to
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propel the brand to new hype however Ivy
0:23
Park success was short-lived as the
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brand faced criticism for its limited
0:27
sizing options and distribution ISS
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issues despite efforts to address these
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concerns Ivy Park struggled to maintain
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momentum in an increasingly competitive
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market the brand failed to deliver on
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its promise of inclusivity and
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accessibility ultimately alienating
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potential customers according to the
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Wall Street Journal sales for Ivy Park
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were 40 million in 2022 which fell very
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short of the projected 250 million
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Beyonce and Adidas called it quits after
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4 years of partnership in 2023