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I have a question how do you overturn
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hundreds of years of progress in only 3
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days and nobody can do it like me nobody
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if you listen to any conservative media
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Dei has become the new F-word diversity
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equity and inclusion although it might
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feel like Dei is the latest hot button
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issue diversity and Equity have been an
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intrical component of organizational
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culture and policy for decades these
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principles aim to Foster diverse
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representation ensure fair treatment and
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create inclusive environments across
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various SE ctors but critics believe Dei
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is all about giving a job to an
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unqualified person just because they're
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black or woman or whatever the
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qualifying thing is that makes you a
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minority in that sector the most common
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example against Dei I keep hearing is if
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you were on a flight would you want to
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know your pilot is a Dei hire as if
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being black is the only thing that would
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qualify you to fly a plane president
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Trump has made getting rid of De in the
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federal government a top priority with
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many private companies following his
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lead all federal employees working on
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diversity equity and inclusion programs
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and initiatives will be put on paid
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administrative leave our country is
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going to be based on Merit again
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diversity equity and inclusion are
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officially dead my friends so in today's
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video we will take a look at the history
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of Dei and go over what companies have
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announced their getting rid of their Dei
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programs and what companies are standing
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by theirs and at the end as always I
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will share my opinion on this issue I
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can't wait to read your opinions in the
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comments the roots of Dei in the
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workplace can be traced back to the mid
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1960s a period marked by societal
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movements and legal changes that began
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to reshape the corporate world the Civil
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Rights Movement played a pivotal role in
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advocating for equal rights leading to
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the implementation of policies aimed at
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promoting diversity and inclusion in
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various sectors in the 1970s and ' 80s
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gender diversity education began to
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emerge focusing on the inclusion of
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women in the workplace this period saw
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the introduction of training programs
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aimed at addressing gender biases and
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promoting equal opportunities by the way
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studies like the 2024 McKenzie and
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Company study have shown that white
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women have benefited the most from Dei
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programs because as we all know women
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are a minority in highlevel corporate
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positions the 1990s witnessed an
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expansion of diversity education to
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Encompass barriers faced by various
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identity groups including ethnic
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religious and lgbtq plus communities in
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recent years Dei initiatives have
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evolved to include a broader
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understanding of diversity encompassing
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aspects such as neurodiversity and
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disability inclusion and speaking of
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History let's not forget Good Old woodro
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Wilson probably one of the most
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destructive presidents that's hard to
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say cuz there's a lot of destructive
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presidents to black people but he did
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his fair share to really do some damage
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he set Dei progress back decades by
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segregating the federal government
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reversing gains made by black workers
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after reconstruction so the next time
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someone complains about the woke culture
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remember we have actually tried a lot of
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this stuff before and it turned out
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horrible there are instances of black
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people that were actually crucial to
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their jobs being put in cages so that
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whites didn't have to get near them look
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it up the big question is is Dei
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beneficial for organizations the impact
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of Dei on companies has notoriously been
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difficult to quantify but there has been
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studies that show the programs have a
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positive effect on the company overall
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they definitely have a positive effect
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on the community as a whole a recent
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study by Tech targets Enterprise
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strategy group showed Dei programs can
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enhance organizations's competitive
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position agility Innovation and brand
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perception and the more time the Dei
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program has meaning the more mature gets
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the more benefits the organization gets
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out of the program despite the
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recognized benefits of Dei recent de
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elements have seen some organizations
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re-evaluating their commitments to these
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initiatives political shifts economic
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pressures and debates over the
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effectiveness of Dei programs have
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contributed to this trend following an
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executive order by President Donald
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Trump to in federal Dei programs several
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large US companies including McDonald's
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Ford and meta have announced the
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discontinuation of their Dei initiatives
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this move has raised concerns within the
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financial services industry and Beyond
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with some leaders fearing a regression
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to less inclusive corporate structures
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retail giant Target announced that it
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would be rolling back its Dei policies
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joining other prominent American brands
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and scaling back corporate diversity
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initiatives I'm not sure if you guys
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remember but target has been a target of
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several social media controversies over
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items they have featured in their stores
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mostly having to do with the lgbtq plus
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community so this Dei reversal might be
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in response to that or simply Target
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might think they just have this
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diversity and Equity thing down and
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don't need the whole program for it I
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don't believe that you guys can try and
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believe that but I think they're all
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afraid of trump meta the parent company
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of Facebook is also rolling back its Dei
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programs meta Head Mark Zuckerberg I'm
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not sure if you guys saw him give that
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whole speech about how they're rolling
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back everything maybe an effort to be on
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Trump's good side especially when you
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know Trump makes threats that you might
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be going to jail when he gets into
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office Amazon and McDonald are also
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ending their diversity and inclusion
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initiatives McDonald's Diversity Program
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that's coming to an end is only 4 years
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old the company cited a US Supreme Court
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decision that outlawed affirmative
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action in college admissions other
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companies have taken steps to end their
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Dei programs months before Trump came
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into office these companies include
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Harley-Davidson Lowe's Ford Walmart come
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on Walmart and John Deere so
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disappointed in all of these companies
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especially McDonald's you have your
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nerve rolling back some Dei programs how
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much money have you made off the back of
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these communities selling crap food
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poisoning urban communities you should
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be giving back as much as you can to Dei
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programs a survey conducted by res.org
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found that one in eight companies plan
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to weaken their Dei commitments in 2025
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a lot of these companies initiated their
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Dei programs in response to social
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pressures after the killing of George
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Floyd in 2020 but not all companies are
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dropping their Dei Costco the only place
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on Earth where you could still eat for
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under $5 has maintained its Dei
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initiatives despite facing shareholder
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proposals to investigate these policies
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the company's board emphasized the
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importance of inclusivity for its
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300,000 employees and highlighted the
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economic benefits of Dei the heads of
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both JP Morgan Chase and Goldman Sachs
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have recently defended their Dei
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programs and stated their commitment to
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continue on that path it's not going to
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change almost anything that we do and by
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the way I'm a red-blooded full-throated
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capitalist American Patriot so I'm not
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interested in other people you know
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saying what we're doing we reach out to
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communities we reach out to the Press we
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reach out to the black community we
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reach out to the LGBT community so it's
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not going to change these special
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programs and it lifts up you if you want
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to be a really good company your
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employees have to trust you your
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communities have to trust you your
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shareholders have to know you're trying
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to have to trust you that's what we do
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the future of Dei in organizations
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remains a topic of active discussion
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experts suggest that for Dei initiatives
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to be effective and sustainable
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organizations must move Beyond
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performative actions and integrate Dei
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principles into their core operations
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and values this includes setting
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measurable goals holding leadership
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accountable and creating a culture where
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all employees feel valued and included
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and for the record let's be clear Dei
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doesn't Force anyone to hire an
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unqualified person it's about making
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sure the best candidates have a fair
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shot regardless of their background if
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companies are only doing Dei to look
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good on paper or avoid social media
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backlash maybe they should just quit
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because true diversity equity and
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inclusion aren't PR strategies they're
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about basic respect and fairness and if
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your business can't handle that maybe
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the real problem isn't Dei it's you
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that's it for this video don't forget to
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like And subscribe and we'll see you on