Business

Will Threads’ Mind Blowing Rise Completely Take Out Twitter?

Published

9 months ago

July 10, 2023

Twitter’s troubles have been mounting since billionaire Elon Musk bought the social media platform, but the truth is, the platform has been in trouble well before Musk’s arrival. The latest threat to Twitter is rival platform Threads launched just last week by Meta (formerly known as Facebook).

Threads has officially surpassed 100 million users less than a week after being launched. In that timeframe, Twitter also saw an accelerated decline in traffic. Cloudflare CEO Matthew Prince shared a chart on Thread showing “Twitter traffic tanking.”

Threads’ incredible rise has a lot to do with Meta’s use of Instagram as a springboard for signing up new users. If you already have an Instagram account, creating a Threads account is seamless and you are also suggested to follow the same people you follow on IG.

Among the 100 million users on Threads are countless celebrities and more than 100 US lawmakers.

But Threads doesn’t want to be just Twitter in a new name and logo. Head of Instagram Adam Mosseri has said Threads will not actively elevate news or political content the way Twitter does. He added, “There are more than enough amazing communities – sports, music, fashion, beauty, entertainment, etc- to make a vibrant platform without needing to get into politics or hard news.”

So does that mean Threads will more resemble Instagram than Twitter? Does that also mean Twitter will not be replaced as it serves a different type of need than Instagram?

And will Black Twitter make the jump completely to Threads? Only time will tell.